If you’re running a business, it’s essential to make sure that you’re doing everything you can to get your website seen by as many people as possible. SEO or Search Engine Optimisation is one of the most effective ways to maximise your digital marketing strategy. Optimising your website for search engines can ensure that your site appears higher up on the search results pages, which means more visitors for your business. This blog post will look at what SEO is and why it’s crucial for companies.
What is SEO?
Search engine optimisation (SEO) is improving the visibility and ranking of a website on search engines. SEO involves optimising the website content, structure, and code to make it more accessible and relevant to search engines. SEO can also include improving the website’s user experience, which can lead to increased traffic and conversions.
Why is SEO important for businesses? 80% of people will search online for a product or service, and it’s growing at a staggering rate.
In 2021 2.14 billion people were shopping online; that’s nearly 30% of the whole planet! So you have people searching for products and services every day. As a business, you need to be seen by the people looking for you. Getting your website to the top of search engines is how you do that.
The Benefits of SEO
There are several benefits that SEO can bring to your business.
As we have mentioned, optimising your website for search engines will bring you more visitors and, in turn, more sales or leads. The best thing about SEO is targeting as many search terms as possible. Some websites target over 10,000 keywords.
If you have the budget for paid advertising, we always recommend you do advertising and SEO, but if you don’t have the budget, SEO can be very cost-effective.
Once you rank for a keyword at the top of a search engine, you can maintain the position by updating content and building links and blogging. This way, you can, over time, rank for many keywords and hold those positions.
With advertising, you pay for every click, so depending on how many keywords you target, you could be looking at a significant budget. With SEO, you pay for the time of your Search Specialist, which is typically an hourly or a flat monthly rate.
How to get started with SEO
If you’re interested in getting started with SEO, the best thing to do is contact an SEO specialist or agency. They will be able to assess your website and come up with a strategy to get you to rank higher on search engines.
OakWood Digital offers SEO in the Forest Of Dean and surrounding areas. We conduct in-depth research into your website and its current performance. Then we map out the work needed and supply you with a massive list of all the keywords and their monthly search volume. All work is under the same price; there are no add-ons for website changes or blogging and link building, it’s just one price for SEO services, and we do all the work for you.
We also send you detailed reports and track your traffic and conversions so you can see what your money is bringing you. We are entirely transparent.
Conclusion
To summarise, adopting Search Engine Optimisation for your business can grow your online presence, increase traffic and boost sales and lead generation.
You can learn the process of doing it yourself, which can take years, or you can hire a specialist or agency to work with you.
SEO Forest Of Dean
OakWood Digital has over ten years of experience in Search Engine Optimisation and offers its services to the Forest of Dean and Gloucestershire area.
Contact us today if you’re looking for SEO Services In the Forest Of Dean or Gloucestershire.